Articulate Studios

As part of an Illustrator class, I was assigned the task of brainstorming to create my own business and brand. I used a mood board to organize the purpose of my business and the needs of my target audience, and also to represent the visual message and feel of the brand I wanted to convey in my designs. I worked through the logo development stage by creating physical sketches and then recreated my chosen design in Illustrator. I also created logo variations for the sake of responsiveness for social media profiles or a simplified product design. I then created product images using Photoshop and Photoshop Mockups with other marketing materials, and a street sign advertisement.